Baby Back Wrap is made with a high quality, yet soft heavy cotton knit with just a touch of spandex and there are no digging straps, poking buckles or buttons. The Baby Back wrap holds the child high against an adult's chest and allows for discreet nursing. It places no pressure points on an infant's developing hips, spine or pelvis and is optimal for babies yet can be used for toddlers as well. Baby Back Wrap is also excellent for kangaroo care, as premature infants thrive in this comforting Baby Back wrap.

Carrying has a very close relationship with what is called attachment parenting. Along with breast-feeding, being receptive to the needs of babies, skin-to-skin and co-sleeping, carrying allows parents to establish good communication with the baby right from the beginning. It provides a more relaxed and fulfilling experience of motherhood/fatherhood, for the parents and for the children.

Carrying also means carrying in the wider sense of the word. Instead of putting down our babies in different containers (stroller, car seat, play park, etc.), we can carry our babies with us, sharing our warmth, the rhythm of our breathing and the sound of our voice. It means that we are more attentive to the baby's needs and that we want to establish good communication with them. In other words, carrying our child is a way of letting them know that we are always available for them, and that the connection we built together for nine months does not end at the birth.

• Cry Less (43% less overall and 54% less during the evening hours)
• Are Healthier (gain weight faster, have better motor skills, coordination, increased muscle tone, and sense of balance)
• Get a better view of the world (babies pushed in strollers or lugged around in car seats only get to see the adult world at knee-level)
• Become Independent Faster (making them more confident and less clingy)
• Sleep Better (they fall asleep quicker and sleep for longer periods of time)
• Learn More (not over stimulated, but calm and alert, observing the world around them)